Reza Nurhilman Juragan Keripik Pedas

Memiliki nama lengkap Reza Nurhilman, pria yang akrab disapa Axl ini lahir di Bandung pada 29 September 1987. Anak bungsu dari tiga bersaudara ini sedari kecil tinggal dan dibesarkan di Cimahi oleh orang tua angkat. Masa kecilnya yang tidak diisi figur ayah membuat Reza tumbuh menjadi sosok oakley outlet yang pantang menyerah dan mandiri dalam berbagai hal.

Lelaki yang mengenyam pendidikan di SMAN 2 Bandung ini mengakui bahwa masa SMA menjadi momen cukup bersejarah dalam hidupnya. Pada waktu itu juga ia bergaul dengan kelompok pecinta music rock seperti Gun ‘N Roses yang akhirnya membuat teman satu Fake Oakleys komuniktas menjulukinya sebagai AXL karena kecintaannya terhadap sang vokalis, Axel Rose. Dari masa ini, perlahan namun pasti Reza bertransformasi dari remaja labil menjadi pribadi yang memiliki visi dan impian besar.

Lulus SMA pada tahun 2005 tidak serta merta membuat Reza melanjutkan ke jenjang perguruan tinggi. Ia memutuskan untuk terlebih dahulu mengumpulkan modal dengan menawarkan bermacam-macam produk – mulai alat elektronik hingga pupuk- yang dilakukan dalam rentang waktu empat tahun (2005-2009).

Jejak kesukesan Reza di bidang keripik pedas mulai dirintis ketika ia diajak oleh seorang temannya ke salah satu daerah di Cimahi untuk mencicipi keripik lada pedas buatan seorang nenek. Reza mengakui bahwa keripik buatan nenek tersebut cheap football jerseys sangat enak, namun sangat disayangkan karena sang pembuat tidak memasarkan secara komersil dan hanya membuatnya pada momen tertentu.

Reza kemudian mengambil inisiatif dengan menanyakan resep keripik buatan sang nenek. Bak gayung bersambut, sang nenek tidak keberatan berbagi dan mengizinkan Reza menggunakan resep sama untuk berjualan. Hanya dengan bermodal Rp 15 juta rupiah, pria ini mulai memproduksi keripik yang diberi merek Maicih sebanyak 50 bungkus per hari. Kala itu, ia hanya menyediakan kripik pedas dengan varian level 1-5 yang dipasarkan dengan cara berkeliling.

Pelan namun pasti, usaha keripik pedas ini dikenal masyarakat luas dan menjadi camilan wajib yang cukup enak. Reza akhirnya menambah cheap jordans online tingkat kepedasan hingga level 10 dengan kapasitas produksi lebih dari 2000 bungkus per hari. Pemasaran yang meliputi beberapa wilayah oleh beberapa jenderal (sebutan bagi reseller Maicih) membuat pria asal Bandung tersebut mampu meraih omset hingga Rp900 juta per bulan dengan estimasi pendapatan sekitar Rp30 juta per hari.

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Popularitas Maicih tak terlepas dari strategi marketing yang dijalankan oleh sang pemilik. Reza memanfaatkan sosial media Twitter dan Facebook sebagai sarana meraup keuntungan. Ia tidak membuka toko seperti layaknya penjual makanan, namun menggunakan jejaring sosial untuk memberitahu konsumen lokasi dimana para jenderal (agen) keripik ini menjajakan dagangannya.

Keunikan Maicih juga terlihat dari penggunaan jargon cheap football jerseys china khusus ketika berkomunikasi melalui jejaring sosial. Konsumen akan mendapati kata “Emak” sebagai istilah bagi oembuat keripik Maicih dan “cucu” untuk pelanggan. Reza juga memberikan sebutan “Jenderal” bagi para agen penjual, “Ichiers” untuk penggemar keripik pedas, “Republik Maicih” untuk manajemen perusahaan, dan “tericih-icih” untuk menggambarkan ketagihan akan pedasnya produk. Luar Biasa!

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