Nurhayati Subakat Sukses Jadi Pengusaha Berkat Silaturahmi

Siapa yang kini tak kenal wardah kosmetik. Kosmetika yang merupakan produk dari PT Paragon Technology Innovation (PTI) kini telah menjadi tren make up terutama bagi kaum muslimah. Lalu tahukah Anda siapakah sosok dibalik wardah kosmetik tersebut? Dia adalah Nurhayati Subakat (64 tahun) yang telah menggeluti bisnis kosmetik sejak tahun 1985.

Melalui perjuangan yang sangat panjang dengan proses jatuh bangun, wanita kelahiran Padang Pajang, Sumatera Barat ini akhirnya sukses menjadi pengusaha kosmetika Wardah yang memiliki omzet Rp 200 M sebulan, dengan luas pabrik 6,5 hektare di Tangerang.

Bisnis kosmetik dimulai dari nol, awalnya dibangun dengan mengandalkan gaji dari sang suami yang terus memberikan dukungan penuh.

Dia membidik segmen muslimah. Meramu produk kosmetik yang kini kita kenal dengan nama Wardah. Mulai dikenali dan jadi kosmetik langanan kalangan kelas menengah ke atas. Kaki bisnis ini kuat. Konsumen juga setia. Kesetian pemakai dan manajemen yang kuat membuat Wardah sanggup melewati badai krisis yang menggulung ekonomi Indonesia 1997.

Banyak cara ditempuh memasarkan produk kosmetik ini. Selain lewat sejumlah agen di beberapa kota besar, Wardah juga dipasarkan dengan cara Multi Level Marketing (MLM). Dan kerja keras itu memang ada hasilnya. Produk Wardah terus berkembang seiring dengan membaiknya ekonomi nasional. Modal juga kian banyak. Laba yang diraih dipakai untuk terus memperluas jaringan pasar. Wardah kemudian merangsek ke pasar Negara tetangga. Masuk ke kota-kota di Malaysia. Dan di sana sejumlah produknya laku keras. Diminati banyak muslimah di sana, bersaing dengan produk negeri serumpun itu.

Kini Wardah menjadi salah satu produk kosmetik terbesar di negeri ini. Banyak tokoh wanita dan pesohor yang memakai produk kosmetik dan menjadi bintang iklan perusahannya. Inneke Koesherawati dan Dian Pelangi, dua wanita cantik itu adalah bintang iklan Wardah. Syuting iklan itu hingga ke kota Paris.

Usaha suksesnya tidak lepas dari terus membangun relasi, dengan silaturahmi Nurhayati yakin bisnisnya bisa bertahan, apalagi dengan semakin banyaknya produk kosmetik baru bermunculan.

Terakhir, kiat sukses Nurhayati dalam membangun Wardah adalah dengan menciptakan 5P yaitu great product, great price, good promotion, good place, dan pertolongan dari Allah. Dengan adanya 5P ini Nurhayati Subakat telah sukses membuat produknya meraih banyak penghargaan.

Salah satunya Indonesia Customer Satisfaction Award dari Frontier Consulting Grup dan Top Brand 2014. Selain penghargaan tersebut, Wadah kosmetik juga mampu mendapat penghargaan dari Matahari Department Store sebagai produk lokal yang pertama kali meraih penghargaan.

Tak hanya itu, dengan adanya 5P, Nurhayati berhasil membuat produk kosmetik halalnya diminati pada CEO kosmetik dunia. Penasaran dengan strategi bisnis produk Wardah, Nurhayati bercerita, bahwa para CEO kosmetik dunia tersebut mengejar-ngejar dirinya saat ia menghadiri sebuah acara di Eropa. Luar Biasa!

Be Inspired!  😉

how to calculate qb ratingGiven their sports presences and all around strong businesses, I continue to consider DIS, CBS, NWSA, MSG, TWX, RCI, BCE and, to a lesser extent, CMCSA strong buys. Since adding TWX, RCI and BCE to the Paid2Trade Options Investing Newsletter model portfolio in January, the stocks are up 22.3%, 8.8% and 4.8%, as of this past Thursday’s close. I sold DIS several weeks ago for a double digit gain.Through his involvement, F1 has at last broken into the sports pages of Spanish newspapers, knocking Real Madrid and David Beckham off the back pages last August when he lapped Michael Schumacher en route to victory from pole at the Hungarian Grand Prix. The elevation to public figure has led to the necessary complications in Spain with privacy compromised.In its last round of acquisitions a couple of months later, Mobivity purchased Boom Text, a provider of SMS marketing services to small and medium sized businesses that until the acquisition had been on a tear signing up new customers. Mobivity got Boom Text’s rapidly growing client base, including national chains Dairy Queen and Chick fil A, as well as its expertise at marketing to smaller and mid size businesses, thus rounding out the full package of offerings the company was able to sell.She always carries herself beautifully whether she on the VigRx Plus runway, the red carpet or simply playing with her kids at the beach. And here at the show after party in Paris she did it once again, showing her poise and style sense in this fabulous gown with beautiful black and metallic embroidery.Peterson is accused of using a wooden switch to spank his 4 year old son. He faces a charge of reckless or negligent injury to a child, which carries penalties of up to two years in prison. Late Monday, a second accusation of child abuse surfaced against Peterson, dating back more than a year.I highly recommend at least checking this directory out and doing some research to see if you think it could help you in your search for suppliers, no matter if you’re looking for Nike shoes or any other product. In the end, there is always a 100% money back guarantee if you’re not satisfied with what you find.Marshawn Lynch has become the latest victim in the targeting of the NFL’s uniform police, and was fined for his attire. Yes, you read that right, and the funny part is, this is not the first time that this has happened to the star running back. Lynch has been fined $5,250 for wearing green cleats in their win against the Houston Texans last Sunday. Marshawn Lynch is the running back for the Seattle Seahawks, and one of the best in the league, earning himself the nickname of “Beast Mode.”
We travelled around the intercollegiate rodeo circuit and saved money by sharing a hotel room with other college cowboys, shacking up four cowboys to a room, two in each bed. After this, all blocked mails will go to the spam folder. But this much is clear: The winner of this Super Bowl will have the most porous defense of any Super Bowl winner. Correspondence: S Lindow, Department of Plant and Microbial Biology, University of California, UC Berkeley, 111 Koshland Hall, Berkeley, CA 94720 3102, USA. Not that the billion dollar mammoth needs any assistance, but you can contribute to the growth of the game. At DirecTV, there is one room where they try to figure out how to bring quality television programming into my home, and that’s it.. We also observed an increase of P Tau positive hippocampal CA3 pyramidal neurons (probed with anti P Tau Ser202 antibody) at days 1 and 7 post rmCHI. The mammoth library of iPhone 4 games makes this a truly wonderful platform for one and all.. District Court in San Diego, charging them with racketeering conspiracy, drug trafficking, illegal gambling and money laundering. This makes it impossible for Isis to hold fixed and identifiable positions <a href=”http://www.cheap-raybanssunglasses.com/” target=”_blank”>Cheap Ray Bans without suffering serious casualties.. The financial success of our digital business follows directly from the strategy Andrew discussed in his remarks of building live services to engage players. In Colorado, home to the Broncos, there was a 51 per cent drop in traffic during the game while there was a 61 per cent drop in Washington, home of the Seahawks.. If you’ve been bad that year, Krampus abducts you and hurls you straight into the pits of hell.. 16: There will be chaos. The young student can step up to the plate and take a swing at the ball. You don’t have to spend years creating Gears of War 3, you have to create a simple, fun, and addicting game that benefits from viral media. No exceptions.Find a sound guy who is nowhere close to suicidal. He is not Marshawn Lynch, but in that situation he is arguably as useful as Lynch would’ve been in the waning seconds of Super Bowl XLIX. Referee Ed Hochuli’s crew did not penalize Garvin for the hit that left Huber bleeding on the ground for three minutes before he was helped from the field.. One factor that could explain the bigger boost this year is that this season’s Thanksgiving slate of games was exceptionally good, both on the field and in the ratings the game Fox broadcast pulled in record ratings. Every other CEO in every business is dying to be in our position they’re dying to have fans.”.
Yes, kids, once upon a time Americans routinely went into space on American made rockets that were launched from America. An interesting, not so fun, fact if you are planning on moving to Austin, Texas. Highlight all of the cells by clicking the Cells button between row 1 and column A, right click and select Cells. McCormack Department of Sport Management: Careers in Sport Management. I’m sure you could even “weaponize” a toy drone by intentionally trying to fly it into someone or something at high speed. Just imagine all the historical nastiness we could have avoided, if only our stupid language combined all shades of white and brown into one word. The CBS website lists full episodes of current and classic prime time shows as well as full episodes for soap operas. Overall, only 28 other quarterbacks had thrown for four touchdown passes in any game in their rookie season. Management expects digital streams to account for half of EA’s income in FY 2015. His research integrates neuroscience, psychology and computer science to better understand the healthy and pathologically altered brain. Manning throws 4 TDs as Giants kick Saints 52 27 David Wilson (22) of the New York Giants celebrates his third touchdown of a game against the New Orleans Saints at MetLife Stadium on December 9, 2012 in East Rutherford, New Jersey. The Saints own a far stronger and more resilient senior core than Melbourne, which, true to the philosophies of Paul Roos, has compensated by trading in seasoned bodies, such as Bernie Vince, Daniel Cross, Heritier Lumumba and Jeff Garlett. Mr Tsipras’s meteoric rise came on the back of increasing Greek dissatisfaction with the status quo as dictated by the Troika. 9: If I were to say the words “The Big Three” right now, you might think of the Miami Heat and their three big stars. Combine this scientific approach with an artists eye, and the result is some of the best quality, most beautiful cues on the market today.. The bigger game changer, though, was Boulud’s attitude toward resting. Doesn’t file bankruptcy it is because he likely has money offshore. I’m just out of options and I feel that I can’t make either of these. The contrast of the shadow image can be inverted and color coded according to the measured sO2 values. Decades later, the word “redskin” began to take on a negative, increasingly violent connotation. Essentially it allows time for the kinks to get worked out and to see what works, and what doesn your opponent and your own team. Recent LeBron shoes released in late 2010, for example, retailed for $175 and now sell for upwards of $1,000.
(Visited 99 times, 1 visits today)

Leave a Reply

Your email address will not be published. Required fields are marked *