Nurhayati Subakat Sukses Jadi Pengusaha Berkat Silaturahmi

Siapa yang kini tak kenal wardah kosmetik. Kosmetika yang merupakan produk dari PT Paragon Technology Innovation (PTI) kini telah menjadi tren make up terutama bagi kaum muslimah. Lalu tahukah Anda siapakah sosok dibalik wardah kosmetik tersebut? Dia adalah Nurhayati Subakat (64 tahun) yang telah menggeluti bisnis kosmetik sejak tahun 1985.

Melalui perjuangan yang sangat panjang dengan proses jatuh bangun, wanita kelahiran Padang Pajang, Sumatera Barat ini akhirnya sukses menjadi pengusaha kosmetika Wardah yang memiliki omzet Rp 200 M sebulan, dengan luas pabrik 6,5 hektare di Tangerang.

Bisnis kosmetik dimulai dari nol, awalnya dibangun dengan mengandalkan gaji dari sang suami yang terus memberikan dukungan penuh.

Dia membidik segmen muslimah. Meramu produk kosmetik yang kini kita kenal dengan nama Wardah. Mulai dikenali dan jadi kosmetik langanan kalangan kelas menengah ke atas. Kaki bisnis ini kuat. Konsumen juga setia. Kesetian pemakai dan manajemen yang kuat membuat Wardah sanggup melewati badai krisis yang menggulung ekonomi Indonesia 1997.

Banyak cara ditempuh memasarkan produk kosmetik ini. Selain lewat sejumlah agen di beberapa kota besar, Wardah juga dipasarkan dengan cara Multi Level Marketing (MLM). Dan kerja keras itu memang ada hasilnya. Produk Wardah terus berkembang seiring dengan membaiknya ekonomi nasional. Modal juga kian banyak. Laba yang diraih dipakai untuk terus memperluas jaringan pasar. Wardah kemudian merangsek ke pasar Negara tetangga. Masuk ke kota-kota di Malaysia. Dan di sana sejumlah produknya laku keras. Diminati banyak muslimah di sana, bersaing dengan produk negeri serumpun itu.

Kini Wardah menjadi salah satu produk kosmetik terbesar di negeri ini. Banyak tokoh wanita dan pesohor yang memakai produk kosmetik dan menjadi bintang iklan perusahannya. Inneke Koesherawati dan Dian Pelangi, dua wanita cantik itu adalah bintang iklan Wardah. Syuting iklan itu hingga ke kota Paris.

Usaha suksesnya tidak lepas dari terus membangun relasi, dengan silaturahmi Nurhayati yakin bisnisnya bisa bertahan, apalagi dengan semakin banyaknya produk kosmetik baru bermunculan.

Terakhir, kiat sukses Nurhayati dalam membangun Wardah adalah dengan menciptakan 5P yaitu great product, great price, good promotion, good place, dan pertolongan dari Allah. Dengan adanya 5P ini Nurhayati Subakat telah sukses membuat produknya meraih banyak penghargaan.

Salah satunya Indonesia Customer Satisfaction Award dari Frontier Consulting Grup dan Top Brand 2014. Selain penghargaan tersebut, Wadah kosmetik juga mampu mendapat penghargaan dari Matahari Department Store sebagai produk lokal yang pertama kali meraih penghargaan.

Tak hanya itu, dengan adanya 5P, Nurhayati berhasil membuat produk kosmetik halalnya diminati pada CEO kosmetik dunia. Penasaran dengan strategi bisnis produk Wardah, Nurhayati bercerita, bahwa para CEO kosmetik dunia tersebut mengejar-ngejar dirinya saat ia menghadiri sebuah acara di Eropa. Luar Biasa!

Be Inspired!  😉

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